Your first category manager — without hiring one full-time.
LiftCPG helps emerging food, beverage, and wellness brands turn messy retail data into buyer-ready stories, smarter pricing decisions, and a clearer path to distribution. Built for founders who need senior category support, but are not ready for a full-time hire.
Buyer-ready stories
Category reviews, sell-in decks, and retailer-specific narratives that make the opportunity clear.
Actionable analytics
Pricing, promo, velocity, ACV, distribution, and SKU-level views your team can actually use.
Ongoing retail support
Weekly strategy, buyer prep, and practical guidance as your brand grows into new accounts.
Fractional Category Management
Monthly support for emerging CPG brands that need sharper retail strategy, stronger buyer materials, and cleaner analytics — without adding full-time headcount.
- Weekly category and retail strategy call
- Buyer meeting prep and follow-up support
- Category reviews, sell-in decks, and retailer stories
- Pricing, promo, velocity, ACV, and distribution analysis
- Retailer-specific action plans
- Slack/email support between calls
- Source files owned by you: PPTX, XLSX, PBIX, docs
Perfect if you...
- Are pitching Whole Foods, Sprouts, Target, Kroger, Walmart, Amazon, or regional retailers
- Have sales data, but no clear category story
- Need better buyer decks or sell-in materials
- Are growing, but unsure which doors, SKUs, or promos are actually working
- Need senior CPG thinking without agency bloat
- Need help translating numbers into a retailer-ready recommendation
Monthly retainers are limited so the work stays hands-on, practical, and founder-close.
What LiftCPG Helps With
Practical category, retail, and analytics support for brands preparing for buyer meetings, managing growth, or trying to make sense of messy data.
Buyer Decks & Category Reviews
Sell-in decks, retailer stories, and category reviews built to make the opportunity obvious and the next step easy.
Retail Data Clean-Up
Velocity, ACV, distribution, SKU, pricing, and promo views that turn messy files into decisions founders can act on.
Pricing & Promo Guardrails
Price pack architecture, promo guardrails, and contribution modeling so growth does not quietly destroy margin.
Retail Growth Planning
Account prioritization, channel strategy, distribution sequencing, and practical plans for where to focus next.
Buyer Meeting Prep
Prep for retailer meetings, pitch refinement, objection handling, and follow-up materials after the call.
AI Where It Helps
Optional AI-assisted research, draft analysis, and deck acceleration. Human strategy, no black-box recommendations.
Ways to Work Together
Start with a focused sprint or move into ongoing category support.
Fractional Category Retainer
Ongoing category, retail, analytics, and buyer support. Best for brands actively selling into or managing retail accounts.
Buyer Deck Sprint
Turn your brand, data, and retail story into a clean sell-in deck or category review built for buyer conversations.
Analytics Clean-Up
Clean up messy spreadsheets, pricing models, velocity views, and retail dashboards so your team can make better decisions.
Built from real CPG experience
Experience across category management, insights, retailer sell-in, syndicated data, pricing, promotion, and brand growth strategy.
Translate brand, category, and sales data into buyer-facing materials.
Build views that help founders understand what is actually working.
Frame growth around the retailer, shopper, category, and shelf.
Self-serve CPG tools for founders and lean teams
ShelfKey is the companion toolkit for founders who need lightweight help between projects: deck prompts, pricing sanity checks, and simple data views.
- Deck and copy helpers for sell-in and category reviews
- Pricing and trade guardrail calculators
- Quick-read charts from CSV/XLSX files
Retainer clients receive ShelfKey Pro access included.
Hero claims, proof points, and top-line category story.
MSRP, promoted price floors, and margin snapshots.
Velocity, ACV, and distribution views to guide the conversation.
How We Work
Simple, fast, and built around actual business decisions.
15–20 minutes to confirm the brand stage, retail goals, current data, and urgency.
You get a clear recommendation: retainer, sprint, project, or not a fit.
We work iteratively with drafts, data views, and practical recommendations along the way.
You own the source files, key takeaways, and next steps your team can actually use.
Why LiftCPG
LiftCPG was built by a CPG category and insights lead who has worked inside the real mess: syndicated data, retailer asks, buyer decks, pricing questions, messy spreadsheets, promo pressure, and founder urgency.
The goal is not pretty strategy theater. The goal is to help you make sharper retail decisions and show up to buyer conversations with a clearer story.
Light Case Notes
- Overhauled sell-in materials to sharpen the retailer story and clarify the ask.
- Built pricing and promo views to identify margin pressure and guide guardrails.
- Refreshed category narratives to connect product benefits to shopper and retailer needs.
Full case studies and examples available on request.
Need category support before your next retailer meeting?
Send a quick note with your brand, retail goal, timeline, and what you are trying to solve. We will reply within 1 business day.
Coming from the show?
Mention Fancy Food Show in your note and include the retailer, buyer meeting, or growth question you are preparing for.
- Buyer deck help
- Category story cleanup
- Pricing or promo sanity check
- Monthly category support